In-house or Round the Houses? Outsourcing Creative

Speakers

From smart speakers and Messenger bots to influencer marketing and event activations, music marketers are constantly faced with the question of whether to outsource a creative campaign or find someone in-house to get it done. But when balancing time, experience and connections, when is it best to get campaign support from a specialist?
"In-house or Round the Houses? Outsourcing Creative" brings experts on creative technical projects, influencer networks and marketing, and holistic campaign management together to help listeners develop a process for strategically outsourcing their campaigns.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate