From smart speakers and Messenger bots to influencer marketing and event activations, music marketers are constantly faced with the question of whether to outsource a creative campaign or find someone in-house to get it done. But when balancing time, experience and connections, when is it best to get campaign support from a specialist?
"In-house or Round the Houses? Outsourcing Creative" brings experts on creative technical projects, influencer networks and marketing, and holistic campaign management together to help listeners develop a process for strategically outsourcing their campaigns.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]