Originally from Atlanta, GA, Patrick graduated with honours from Belmont University in Nashville, TN with a BBA in music business. Since 2007 he’s been working in the UK music industry, initially working with indie labels until founding Delta Nine Online, a web presence management platform for artists. He served as Head of Digital Marketing for digital distributor AWAL, and eventually VP, Digital Marketing for Kobalt’s Music Recordings and Label Services division. 2018 saw him join Music Ally, as SVP, Digital Strategy where he oversees digital marketing campaigns and business strategy. He’s also residing in Lillehammer, Norway part time and teaching music business as part of LIMPI, the Lillehammer Institute of Music Production and Industry.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.