Giving to Grow and Receive

We may not have the means to go to the gym, a yoga studio, or a place of worship. But we still seek - and often lack - guidance, community and the opportunity to build strength.
Adriene Mishler and Chris Sharpe are the creators of Yoga With Adriene - the #1 yoga channel on YouTube. They have created a thriving business around providing a new type of wellness content - most of it accessible for free.
How can new technology and approaches help us mentor and learn from each other in a helpful yet non-hierarchical way, and how is it possible to build a big business and large global community while giving so much away for free?
In this panel, Adriene and Chris discuss the creation of the business, their long-term strategy and the importance of building authentic community.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Advanced