#ethicalconsumer

Ethical Shopping: Why Good Intentions Go Bad

Mar 13, 2019

3:30pm – 4:30pm CT

Recording: Ethical Shopping: Why Good Intentions Go Bad, Mar 13, 2019

Ethical consumerism — the marketing and purchasing of products that minimize harm to workers or the environment — is a popular value. Yet typical buyers don’t consume ethically, at least not most of the time. So if we care about other people and the environment, why don’t we shop like we do? Two behavioral economists will explain their research into the discrepancy between what shoppers say they want and what they actually buy, while a fair trade goods producer will give the marketers’ perspective. Yes, there are difficulties in marketing socially conscious products, but both companies and consumers can do better. Let the experts tell you how.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kyle Freund

Kyle Freund Consulting

Julie Irwin

McCombs School of Business

Daniel Zane

Miami Business School, University of Miami

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner

Resources:

Presentation