As global consciousness continues to rise, how brands handle social issues is more important than ever. Find out how modern brands are effectively engaging socially conscious Gen Y and Z consumers who want to put their money where their heart is. Studies show that 65% of American youth think that it’s companies, not the government, that can make the biggest positive impact in the world. Is your brand ready? In this session, you’ll hear from brands and influencers in food, tech, and lifestyle about how to authentically integrate social impact that resonates with young audiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.