How Brands Can Engage the Social Impact Generation

Mar 9, 2019

9:30am – 10:30am CT

As global consciousness continues to rise, how brands handle social issues is more important than ever. Find out how modern brands are effectively engaging socially conscious Gen Y and Z consumers who want to put their money where their heart is. Studies show that 65% of American youth think that it’s companies, not the government, that can make the biggest positive impact in the world. Is your brand ready? In this session, you’ll hear from brands and influencers in food, tech, and lifestyle about how to authentically integrate social impact that resonates with young audiences.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marcus Byrd

Dos Toros Taqueria

Viveka Hulyalkar

Beam Impact Inc

Jessica Santana

New York On Tech

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate