As global consciousness continues to rise, how brands handle social issues is more important than ever. Find out how modern brands are effectively engaging socially conscious Gen Y and Z consumers who want to put their money where their heart is. Studies show that 65% of American youth think that it’s companies, not the government, that can make the biggest positive impact in the world. Is your brand ready? In this session, you’ll hear from brands and influencers in food, tech, and lifestyle about how to authentically integrate social impact that resonates with young audiences.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Marcus Byrd

Marcus Byrd

Dos Toros Taqueria

photo of Helena Hounsel
photo of Viveka Hulyalkar

Viveka Hulyalkar

Beam Impact Inc

photo of Jessica Santana

Jessica Santana

New York On Tech

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Secondary Access
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About
Format: Panel
Type: Session
Level: Intermediate