Insta-worthy activations and pop-ups are today's viral video. From the Ice Cream Museum to flower crown selfies at Coachella, brands use experiential to create IRL moments that create buzz about their brand. But creating and maintaining a community is more than ball-pits and photo-worthy backdrops. How do you ensure engagement, delight and success with consumers? In this session, experiential experts discuss how brands should approach bespoke IRL strategies, including proprietary events and partnerships that will unite communities. By way of choose your own adventure, the speakers will engage with the audience to give a look behind the curtain on the questions to ask when developing an experiential event.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.