In this exclusive interview with baker, dreamer and entrepreneur Christina Tosi, Milk Bar’s founder shares how she transformed her whimsical dessert destination into an internationally recognized icon through the steadfast pursuit of experimentation and creativity. In a discussion led by strategy and design consultancy Redscout, learn how the inventor of Cereal Milk® Soft Serve and Compost Cookies(R) is harnessing the power of brand to expand the Milk Bar empire and disrupt new categories.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Michael Greenblatt
REDSCOUT
Christina Tosi
Milk Bar