Milk Bar: Innovation in Pursuit of the Unexpected


Christina Tosi

Milk Bar

In this exclusive interview with baker, dreamer and entrepreneur Christina Tosi, Milk Bar’s founder shares how she transformed her whimsical dessert destination into an internationally recognized icon through the steadfast pursuit of experimentation and creativity. In a discussion led by strategy and design consultancy Redscout, learn how the inventor of Cereal Milk® Soft Serve and Compost Cookies(R) is harnessing the power of brand to expand the Milk Bar empire and disrupt new categories.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Food
Level: Intermediate