The New Science of Content: A Data Story


Content creators need to evolve fast to attract their target audiences. Across this process, quantitative data isn’t sufficient to meet client goals. Biometric, contextual, and historical data used by emerging and immersive entertainment can help advertisers understand the dynamics of consumer attention and behavioral patterns. Come hear how companies like Synapbox, Google and Entertainment AI, explore ways to develop increasingly responsive, relevant and hyper-personalized content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Beginner