#contentscience

The New Science of Content: A Data Story

Content creators need to evolve fast to attract their target audiences. Across this process, quantitative data isn’t sufficient to meet client goals. Biometric, contextual, and historical data used by emerging and immersive entertainment can help advertisers understand the dynamics of consumer attention and behavioral patterns. Come hear how companies like Synapbox, Google and Entertainment AI, explore ways to develop increasingly responsive, relevant and hyper-personalized content.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cristina de la Peña
photo of Ann Greenberg

Ann Greenberg

Entertainment AI™

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Dual
Type: Session
Level: Beginner