Small is the New Big: Why It’s All About Micro-festivals


Brooke Burt


Marc Ribak

TT Productions

Going to a mega festival was often seen as a coming of age moment, but as attendee trends change and festival lineups look more and more similar, people are leaning towards smaller, more intimate experience-led (vs. lineup-led) festivals. Attendees are tending towards traveling less and favoring local events, and events that establish a true community are seeing more long-term success. What is it about smaller festivals that are pulling people in, and what strategies can festival producers engage to ensure success for them and the ecosystem they work with?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate