Going to a mega festival was often seen as a coming of age moment, but as attendee trends change and festival lineups look more and more similar, people are leaning towards smaller, more intimate experience-led (vs. lineup-led) festivals. Attendees are tending towards traveling less and favoring local events, and events that establish a true community are seeing more long-term success. What is it about smaller festivals that are pulling people in, and what strategies can festival producers engage to ensure success for them and the ecosystem they work with?

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