photo of Biasha Mitchell

Biasha Mitchell

Head of Strategy, Music & Live Ent
Eventbrite

Biasha leads Eventbrite’s global music festival strategy. With more than 20 years working in the music industry, she brings a wealth of knowledge of event production and logistics experience to Eventbrite and its music festival clients each day. She focuses on ensuring the success of some of the world’s most prominent music festivals—from seamless ticket on-sale, to smooth day-of-show entry management operations, and ensuring Eventbrite’s largest music festivals are fully leveraging the technology platform.

Prior to Eventbrite, Biasha worked with some of the largest and most complex festivals in the United States, including Bonnaroo Music & Arts Festival, Coachella Music Festival, Stagecoach Music Festival, Rothbury Music Festival (now Electric Forest Festival) and Wanderlust Music & Yoga Festivals.

Her passion for working with live music started as a teenager, where she worked in the production office for Bill Graham Presents and later behind the scenes at a number of well-known venues such as the Shoreline Amphitheatre, the Greek Theater in Berkeley and the historic Fillmore as a touring runner for bands that visited the Bay Area.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.