How can you build successful innovative and creative teams inside a large legacy organization, with conflicting professional experiences and mind-sets? How can engineers and designers effectively communicate and collaborate — bridging different languages and cultures -- and make things actually work? What are the roadblocks to open and productive teamwork when creating a highly complex and rigorously regulated product or service? Sandy will present a field-tested approach to successfully planning and developing clear strategies and platforms to address the deeper issues of leading creative and cross functional teams when faced with multiple choices and decisions; and best practices for building and enhancing creativity and collaboration in both startups and corporate settings.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Sandy Fershee
Ford Motor Company