Cultural Appropriation vs. Cultural Appreciation


Tanya Tarr

Angela Yang


There will be an encore of this session occurring Saturday March 9 at 5:00 pm. Fairmont Hotel: Congressional C.

The industry has talked about the blurred lines between appropriation vs appreciation but who has the experience and leadership to make the final call on what is culturally relevant or insensitive in advertising? Is it the creative director? Brand manager? The viewer? Who makes the call that the Asian neighbor cast in a beer ad isn’t “the token?” Who decides if a script is bringing to life a harmless trope or a harmful stereotype? Are diverse industry leaders the antidote to culturally insensitive or appropriating work? Is that responsibility even fair?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate