Product Design Principles in the Age of AI

Product Design Principles in the Age of AI
Recording: Product Design Principles in the Age of AI, Mar 12, 2019


Tania Philip


A new era of product design is emerging, thanks to the evolution of AI, prompting considerable debate about the transformative technology. AI is currently a $15 billion industry, on track to become a $70 billion industry by 2020. AI-powered tech is increasingly being incorporated into the products/services we use for example with chatbots and call centers. As we continue to foray deeper into this new frontier, designers need to better understand how to best leverage the technology, to not only give them an edge but also to prime themselves for the future allowing them to do their best work. Tania Philip, VP of Product at Shutterstock will address some of the ways AI has disrupted product design and how design might bridge the gap between learning algorithms and customer expectations.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Design
Level: Beginner