As 2018 became the year news organizations again learned to love subscriptions, it also became the year it was apparent that no single revenue model was going to carry the day for most publishers. The imperative? Match a free/ad-driven business with a subscription offering and, in many cases, a membership or events stream. The side effect has been that news publishers have had to dig deeper into how they allocate resources, develop coverage and deploy new technology such as artificial intelligence or advanced algorithms. A panel of industry leaders aggressively probing the possibilities will discuss the challenges, dissect the successes and lay out the kind of practical thinking news and media executives will need to push their organizations forward.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.