#Monetization

The Media’s New Game: Revenue Roulette

Mar 11, 2019

11:00am – 12:00pm CT

Recording: The Media’s New Game: Revenue Roulette, Mar 11, 2019

As 2018 became the year news organizations again learned to love subscriptions, it also became the year it was apparent that no single revenue model was going to carry the day for most publishers. The imperative? Match a free/ad-driven business with a subscription offering and, in many cases, a membership or events stream. The side effect has been that news publishers have had to dig deeper into how they allocate resources, develop coverage and deploy new technology such as artificial intelligence or advanced algorithms. A panel of industry leaders aggressively probing the possibilities will discuss the challenges, dissect the successes and lay out the kind of practical thinking news and media executives will need to push their organizations forward.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Nick Cohen

Reuters

Mark Douglas

SteelHouse

Emilio Garcia-Ruiz

The Washington Post

Vivian Schiller

Aspen Digital

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Media & Journalism

Level:

Advanced