Easy to Fool? Journalism in the Age of Deepfakes

Simpler tools and more powerful processors have democratized synthetic video — more commonly known as deep fakes. Like photos once were, video is still commonly proof that something happened but suddenly it’s possible to fictionalize actual news video. What does this mean for journalists and their audiences? How do synthetic videos threaten trust in the news media? And how can the media aggressively pursue scoops without risking their credibility in a fast-moving news cycle? What tools exist — or should exist — to detect potential fakes? Who is fighting the potential spread of synthetic videos and what can we do about it?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced