Esports leagues have streamlined and grown exponentially in the past few years. From LCS, to NBA 2K to Overwatch, talk of what the next game to become a league or tournament dominates conversation IRL and over Discord. While extended format seasons make for near perfect episodic content, the longer run time and increasing number of viewing options can make it difficult to stand out. For this panel, we sit down with professionals working in the esports industry in 2019 to discuss what is working within esports leagues and tournaments, what is not working, how to grow a following and and what the future looks like. Participants can walk away with the latest knowledge on how to draw maximum viewers from time of day to types of in broadcast content that keep viewers engaged.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.