Silicon Valley, the home of technology, innovation and…agtech startups? In an unpredictable profession due to uncontrollable environments, companies are investing their time and technologies to offer more precise and effective management solutions that can help farmers and ranchers enhance sustainability and withstand climate obstacles. But as agriculture embraces new technologies, there is significant pushback from the public who still embrace the romanticized way of farming – the big red barn, animals roaming around outside and a vintage tractor plowing across the field. The reality is, from nanotechnology used to improve crop inputs to smart cattle ear tags enhancing animal health, the modern farm is more efficient and more sustainable than ever before.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.