The IoT has completely transformed the consumer landscape. There are more touchpoints and channels in the customer journey than ever before. We can no longer rely on the traditional ways of marketing and communications to break through the clutter. Brands need to be more dynamic, more flexible, more engaging and more meaningful. Hear from WFA’s Global Marketer of the Year, Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, about how the digital transformation is propelling the 53 year old brand into the future, including the recent unveiling of its sonic identity architecture and the move to become a symbol brand. An intimate look inside one of the world’s most valuable brand’s marketing transformation journey.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.