Raja Rajamannar is Chief Marketing & Communications Officer of Mastercard and President of its Healthcare business. He is responsible for building the Mastercard brand, driving business and advancing sustainable competitive edge for the company. Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 30 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare.
Since joining the company, he led a major transformation of marketing at Mastercard from being a purely branding, advertising and sponsorships platform into a more comprehensive function that is a key business driver to the business; which is now a subject of an April 2017 case study at the Harvard Business School. Mr. Rajamannar also has overseen the successful evolution of Mastercard’s brand identity in 2016 – the organization’s first major rebrand in 20 years – through to its current status as a symbol brand and the launch of its comprehensive sonic brand platform. Furthermore, he led the integration of both Marketing and Communications team to create one global integrated function. He is passionate about talent development and evolving both contemporary and classical marketing and communications skillsets to future proof the workforce.
Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Innovation & Marketing Officer at Humana.
Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Mark
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.