Sharks Everywhere! How We Multiplatform Shark Week
Every year, Discovery channel brings Shark Week to audiences on every possible platform and device, from cable tv to snapchat to social to connected devices to plush toys and Walmart displays. Four of the principle creators / architects of the Shark Week Experience bring you behind the scenes in the creation, distribution and community-building around Shark Week. Includes linear programming, digital production, sponsorships and partnerships and a lot of shark tales!
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]