Cancer is Scary: How Animation and AR Can Help


For the 300,000 kids told each year that they have cancer, there are limited resources to turn to for the answers they so desperately need. On behalf of the Pediatric Brain Tumor Foundation, RPA launched the Imaginary Friend Society, a series of 22 animated films and an AR experience, to help kids better understand their cancer diagnosis, reduce their fear and anxiety, and help them feel less alone in their journey. This session will examine what it took to get this global labor-of-love off the ground and the challenges that had to be overcome. We’ll offer guidance for other creators and organizations looking to effect change in the world. And we’ll discuss how a nonprofit and a team of creative professionals combined their expertise to equip, educate and empower families.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Beginner