It’s no joke: marketing and comedy have a lot in common. In this panel, four marketers who moonlight as standup comics will share how they use joke writing and live performance techniques to engage and delight their audiences. You'll hear key learnings from their experience in both fields, including the importance of listening to your audience, being true to your brand, and learning from failures—whether you bomb on stage or on a landing page.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.