How Standup Comedy Can Make You a Better Marketer

How Standup Comedy Can Make You a Better Marketer
Recording: How Standup Comedy Can Make You a Better Marketer, Mar 12, 2019

Speakers

Sara DeForest

Luisa Isbell

It’s no joke: marketing and comedy have a lot in common. In this panel, four marketers who moonlight as standup comics will share how they use joke writing and live performance techniques to engage and delight their audiences. You'll hear key learnings from their experience in both fields, including the importance of listening to your audience, being true to your brand, and learning from failures—whether you bomb on stage or on a landing page.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate