America’s opioid epidemic is impacting our youth and young adults at an alarming rate. It is estimated that more than 2 million Americans will suffer from addiction to prescription or illicit opioids in 2018. The fact is opioid dependence can happen after just 5 days. What role can advertising play to help raise awareness and tackle an issue that’s killing thousands of Americans every year? Come hear from the experts behind truth, one of the largest, most effective youth smoking prevention campaigns, about how they are doing just that. Alongside partners Vice, Google and the Ad Council, you will learn how effective social good campaigns can play a critical role in taking on society’s greatest crises.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.