With fake news and bot clicks challenging the online ad model, there is something to be said for a world where experience becomes the real ad currency. Free to play, previews, samples, and rewards are enabling consumers to engage with brands on a much deeper level. Consumers demand it and brands are delivering it. But what does this mean for clicks? Has the time for clickable ads and pay-per-clicks come to an end? In this session, panelists will discuss the evolution, and implications, of experiential advertising, and its growth from low-reach, highly-immersive experiences to immersion at scale with applications that encourage consumers to touch and feel the world around them.



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