The Death of the Clickable Ad

With fake news and bot clicks challenging the online ad model, there is something to be said for a world where experience becomes the real ad currency. Free to play, previews, samples, and rewards are enabling consumers to engage with brands on a much deeper level. Consumers demand it and brands are delivering it. But what does this mean for clicks? Has the time for clickable ads and pay-per-clicks come to an end? In this session, panelists will discuss the evolution, and implications, of experiential advertising, and its growth from low-reach, highly-immersive experiences to immersion at scale with applications that encourage consumers to touch and feel the world around them.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate