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Brand: The New Political Reality

It’s 2019 and every brand or brand action has become political. From Pepsi to Facebook, Starbucks to Gap, CEO to celebrity spokesperson, whether intentional or not, brands have become our reality TV. And with 57% of consumers admitting to buying or boycotting a brand because of the position it takes on an issue, it’s never been more important for brands to get it right.
This panel will bring in leading experts to explore the new reality for brands marketing to a highly nationalized, politicized and polarized society. Audiences will learn how brand leaders are navigating this new territory, what lessons can be learned from those who’ve put a stake in the ground and the new rules for engaging consumers and employees on the issues that matter.





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joy Howard
photo of Corley Kenna

Corley Kenna

Patagonia

photo of Nancy King
photo of Brendán Murphy
Primary Access
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Secondary Access
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About
Format: Panel
Type: Session
Level: Advanced