What will esports look like in three years? Will the same titles be around in five years? Publishers are working to guarantee a future for their games. Unlike traditional sports, there are new entries into the esports arena every year. There won’t be a new basketball tomorrow, but there might be a new League of Legends or Overwatch. This talk will cover how esports publishers are working to create longer life cycles for their games. By using the games as a service model, they are establishing their games as preeminent esports titles that will last. Topics will include the rise and importance of franchising in esports, the role games as a service model plays in player acquisition and continuing revenue cycle, and the ways publishers entice advertisers and brands to bet on esports.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.