Bethany Lyons

Research Analyst
SuperData Research

Bethany Lyons is the lead Research Analyst on the Insights team at SuperData, a Nielsen company. She focuses on the intersection between esports market trends, video games, and streaming platforms.

At SuperData, Bethany develops actionable esports insights for leading platforms and game publishers including Facebook and Wargaming. Bethany’s speaking experience includes presenting at Media Finance Focus as well as being an esports panelist at the Piper Jaffray Consumer Marketplace Conference.

Bethany holds a Master’s degree in Media Studies from Pratt Institute in Brooklyn.



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