#SXSWXUS

Plus-Size Fashion Has No Future

Mar 10, 2019

12:30pm – 1:30pm CT

Recording: Plus-Size Fashion Has No Future, Mar 10, 2019

100 million American women are size 14+ but plus-size fashion has no future.
The world does not need another plus-size brand. What we need is fashion and style options that takes all women into account. Universal Standard is a brand revolutionizing the apparel industry and breaking the mold not by addressing the style needs of the ignore 67% - but by making clothes for 100% of the women who long for modern style. The brand is quickly becoming the first fully inclusive fashion company to serve women in a broad range of sizing, with a monumental expansion from sizes 6 to 32, and further plans to expand the range to an unprecedented 00-40. Hear from Co-Founder & Creative Director, Alexandra Waldman about how the approach to engineering has been unique from day one.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Polina Veksler

Universal Standard

Alexandra Waldman

Universal Standard

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Style & Retail

Level:

Intermediate