Plus-Size Fashion Has No Future

Recording: Plus-Size Fashion Has No Future, Mar 10, 2019

100 million American women are size 14+ but plus-size fashion has no future.
The world does not need another plus-size brand. What we need is fashion and style options that takes all women into account. Universal Standard is a brand revolutionizing the apparel industry and breaking the mold not by addressing the style needs of the ignore 67% - but by making clothes for 100% of the women who long for modern style. The brand is quickly becoming the first fully inclusive fashion company to serve women in a broad range of sizing, with a monumental expansion from sizes 6 to 32, and further plans to expand the range to an unprecedented 00-40. Hear from Co-Founder & Creative Director, Alexandra Waldman about how the approach to engineering has been unique from day one.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate