100 million American women are size 14+ but plus-size fashion has no future.
The world does not need another plus-size brand. What we need is fashion and style options that takes all women into account. Universal Standard is a brand revolutionizing the apparel industry and breaking the mold not by addressing the style needs of the ignore 67% - but by making clothes for 100% of the women who long for modern style. The brand is quickly becoming the first fully inclusive fashion company to serve women in a broad range of sizing, with a monumental expansion from sizes 6 to 32, and further plans to expand the range to an unprecedented 00-40. Hear from Co-Founder & Creative Director, Alexandra Waldman about how the approach to engineering has been unique from day one.

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