China has been the leading force in Location Based Entertainment(LBE) for Virtual Reality since the early days of the industry. In 2016 alone they spawned over 5000 VR arcades across the nation. Now that LBE is projected to be a 12 billion dollar industry with articles being written by top publishers like Hollywood Reporter and Venture Beat there are a lot of open dialogues that can be started between the East and the West. Here at SXSW we want to bring LBE experts from Asia and connect them with content creators and distributors in North America to move VR/AR into the next phase of globalization. I'm certain there are lots to be learned from one another.

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