A Mile Deep + 1” Wide: The Rise of Vertical Media

Mar 10, 2019

5:00pm – 5:15pm CT

Recording: A Mile Deep + 1” Wide: The Rise of Vertical Media, Mar 10, 2019

Publishers today are struggling to identify diverse revenue streams and consistent sources of audience amid sobering valuations. As the Internet becomes increasingly long-tail and scale becomes a commodity, vertical media brands delivering passionate audiences are having a moment. In this session, Co-Founder, Mike Rothman, will shed light on how Fatherly, the digital media brand for dads, redefines success in a tumultuous media landscape. As other publishers struggle with crises of identity, Fatherly zeroed in on a clearly defined and underserved audience of men who are spending more than ever on their responsibilities as parents. Mike will discuss the wisdom of drilling deep into a category and share best practices for how content creators can build true community with their readers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mike Rothman

Fatherly

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Social & Global Impact presented by The Rockefeller Foundation

Level:

Intermediate