A Mile Deep + 1” Wide: The Rise of Vertical Media

Recording: A Mile Deep + 1” Wide: The Rise of Vertical Media, Mar 10, 2019


Mike Rothman


Publishers today are struggling to identify diverse revenue streams and consistent sources of audience amid sobering valuations. As the Internet becomes increasingly long-tail and scale becomes a commodity, vertical media brands delivering passionate audiences are having a moment. In this session, Co-Founder, Mike Rothman, will shed light on how Fatherly, the digital media brand for dads, redefines success in a tumultuous media landscape. As other publishers struggle with crises of identity, Fatherly zeroed in on a clearly defined and underserved audience of men who are spending more than ever on their responsibilities as parents. Mike will discuss the wisdom of drilling deep into a category and share best practices for how content creators can build true community with their readers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Intermediate