The Future of Connected Beauty


Digitally native consumers are increasingly relying on tech to meet their ultimate beauty goals. Brands are answering that demand by creating tools that deliver unprecedented efficacy and personalisation, blurring the lines between a beauty experience at retail or at home. On this panel, hear from major beauty group L’Oréal on the importance of injecting tech to deliver highly convenient experiences that meet the growing demands of today’s beauty fanatics.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate