Guive Balooch

Global VP, L’Oréal’s Technology Incubator

Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. In this role, Guive oversees L’Oréal’s Technology Incubator and its sister lab, the San Francisco-based California Research Center. As a part of his team’s work in the lab, Guive led the development of the world’s first virtual makeup tester, Makeup Genius, which has reached 20 million downloads, as well as the world’s first battery-free UV sensor, UV Sense, and, most recently, a number of personalization launches for the groups, such as DOSE, a fully personalized skincare line. His team is now focusing on tech projects that bridge design, tech, and beauty to bring new performance to the market.

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