Trading on scarcity and hype, streetwear is a business on an unstoppable rise, with its poster child, Supreme, estimated to be worth $1bn. But what can we learn from brands with their finger on the pulse of culture? From coveted collabs to department stores releasing ‘drops', everybody wants to satiate this consumer's appetite. Listen to experts from Levi's and Alexander Wang dissect the highly engaged consumer of today, and what makes being culturally-relevant such a successful retail strategy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.