Many startups are racing for ownership of the AR Cloud, allowing for persistent augmented content in the world around us. This technology will create the content internet of the physical world. What new possibilities for storytelling are opened up when a viewers physical location comes into play? We'll take a look some tools and learning for creating context aware media in this new and quickly emerging AR landscape.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]