Immersive Tech: Hold On, Things Are Getting Real


Chris Bobotis


Eric Cheng


What does the future hold for immersive tech? Experts closest to immersive technology advancement from Adobe and Facebook will share their crystal ball projections for immersive, especially as it becomes more mainstream.
Technology innovations are accelerating the creation of immersive content and enabling creators to more accurately realize their vision. But there are challenges in bringing immersive technology into everyday use. Learn how to create compelling content that will drive user interaction, and hear tips for maximizing immersive distribution and the content marketplace. Hear why the experts suggest you don’t focus on the technology and instead focus on telling the story.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: VR/AR/MR
Level: Intermediate