From #MeToo and Time’s Up to Parkland and March for Our Lives to kneeling NFL players and #BlackLivesMatter, the last few years have shown us it’s possible to build a social movement starting with one thing: a moment.
These movements’ leaders seized on those moments, found their message, strategically garnered momentum, and built a movement around a mission that ensured success. Advocates, organizations, and really anyone can leverage their moment and turn it into a movement with lasting success. What will you do when your moment arrives?

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