How To Make It in the New Music Business


Ari Herstand

Ari's Take

“The days of the big break are over.” Author of the best-selling book, How To Make It in the New Music Business and independent musician who Forbes calls "The Poster Child of DIY Music," Ari Herstand discusses what it takes to make it in the New Music Business. Ari will reveal the staggering disconnect between musician and blogger and how to tell your story, why no one seems to care about your music (and how to change that), how to get included in Spotify playlists, how to organize your time so you have the most effective workflow to manage your business and your art and how to make more money with a music career. Ari shares his real world experience navigating the new music business as a working DIY musician and explains why you need more than just talent to succeed in today’s biz.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Beginner