Home is Where HQ Is: How to Scale Your Culture


Arden Hoffman


Our world is becoming increasingly global and as we do that businesses need to realize that they need to have more than one touch point in order to build communities and culture within their organization. Many companies have built their brands on a distinctive company culture, whether that is the tech company that allows dogs at work or the finance giant that looks for feedback in all aspects of their operations. These known entities translate easily based on the set of core values that are inherent in American workplace culture. But how do you infuse an American company’s core values to satellite offices away from the headquarters? Arden Hoffman, VP, Global Head of People, of Dropbox, provides a toolkit for the challenges and opportunities of expanding your corporate culture beyond the coasts.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Intermediate