An Anthropological Approach to Reaching Customers

Mar 11, 2019

2:00pm – 3:00pm CT

Recording: An Anthropological Approach to Reaching Customers, Mar 11, 2019

There will be an encore of this session occurring Monday March 11th at 3:30 pm Fairmont Hotel, Congressional B.

While human behavior is rapidly evolving, advertisers struggle to anticipate these changes and reach customers in meaningful ways at scale. Enter: anthropology. By understanding human signals alongside their digital footprints, brands can rethink their communications to deliver superior results. In this session, experts in technology, advertising, and anthropology will discuss how deeper societal learnings can transcend marketing jargon to create true omnichannel experiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alisa Stern

Intersection

Louisa Wong

Carat Usa

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate