An Anthropological Approach to Reaching Customers

There will be an encore of this session occurring Monday March 11th at 3:30 pm Fairmont Hotel, Congressional B.

While human behavior is rapidly evolving, advertisers struggle to anticipate these changes and reach customers in meaningful ways at scale. Enter: anthropology. By understanding human signals alongside their digital footprints, brands can rethink their communications to deliver superior results. In this session, experts in technology, advertising, and anthropology will discuss how deeper societal learnings can transcend marketing jargon to create true omnichannel experiences.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Alisa Stern

Alisa Stern

Intersection

photo of Gigi Taylor
photo of Louisa Wong

Louisa Wong

Carat Usa

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Panel
Type: Session
Level: Intermediate