Explore the critical role experimentation, failure, challenge, adventure and fun have played in the life and pioneering work of John Cohn, Chief Agitator for IBM’s Watson IoT Group. Follow his path from workbench, to board room to eating rats on reality TV!  Find out how prioritizing play unlocks the gateway to creativity, innovation, invention and human potential and how to avoid a homogenized existence in an automated age. Part of the IEEE Tech for Humanity Series. 

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.