Why Live Events in a Digital Age?

Date TBA

HEINEKEN USA, JetBlue, and TD Ameritrade use live experiences to engage and connect with their most meaningful (internal and external) audiences, present their new initiatives & products, and increase demand and excitement around their brands. Through sharing innovative strategies to engage your target audience, these iconic brands will make the case that live events are the most important piece of the new marketing mix, and break down what makes a successful conference in the digital age.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Rick Clark

Rick Clark

JetBlue

photo of Katrina Kent

Katrina Kent

TD Ameritrade

photo of Jacqueline Leahy

Jacqueline Leahy

Heineken USA

photo of Mark Shearon

Mark Shearon

Proscenium Events

Primary Access
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About
Format: Panel
Type: Session
Level: Intermediate