Many new transportation mobility technologies (such as autonomous vehicles and connected infrastructure) can provide powerful societal benefits – chief among them is saving lives. We’re entering a new age when, instead of achieving behavioral change mainly through regulation, personal adoption of technologies can incentivize positive outcomes for all of society. Rewarding individuals for doing what is in the best interests of the group – such as allowing data from vehicles to be anonymized, aggregated, and transformed into information that can help all who travel on, build, and oversee the roads make safer decisions based on weather, road conditions, infrastructure design, congestion, and more – is a new, powerful way to achieve road safety.

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