Whether you realize it or not, sound can have dangerous effects on human health and safety if not carefully designed. The integration of sound into experiences, spaces and products can no longer be considered an afterthought or add-on. Pervasive across industries, from dangerously silent electric vehicles that strike pedestrians, to blaring hospital alarms that inhibit healing and exhaust practitioners, to the incessant drone of a cityscape that keeps you up at night – the soundtrack of our lives is inescapable and not always beneficial for our physical and mental well-being. Explore how brands and innovators are discovering the sonic “sweet spot” of human centered design, to help to make human lives richer, simpler and safer through the strategic use of music and sound.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.