Larissa Braun

Dir of Audi Innovation Research
Audi of America

My work at Audi was always thrilling and colorful. I started my career with the brand at the PR department and created the Audi Urban Future Initiative. It is a biannual award, where city planners and architects created visions of the urban mobility of the present and the future. Via our Initiative we had a lot of contacts with city governments, city planners and the architecture scene as well as Academia from all over the world. For me, digitalization and urban mobility are a natural fit. That's why I moved to San Francisco and took over the responsibility for our digital lab where we create customer centric digital services. We engage with the American customer to get their feedback on what they want and expect from us.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.