In 1984, Cirque du Soleil reimagined the circus experience, mystifying, mesmerizing and beguiling millions of fans. Now, more than 30 years later, the audacious visionaries at the largest theatrical company in the world are not just evoking awe, they’re measuring it. In this panel discussion, neuro-scientist and Lab of Misfits founder, Dr. Beau Lotto will share the captivating story behind one of the most ambitious studies ever undertaken in the world of theatrical entertainment. Dr. Lotto will explore the technological wizardry and inventive brain science used to understand a word that has been used to describe everything from the seven wonders of the world to the high-flying acts of the most breath-taking theatrical experiences on the planet.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]