Beau Lotto

Lab of Misfits

Listen to Beau Lotto and other SXSW speakers on Audible

Dr. Beau Lotto is a globally renowned neuroscientist and Director of Lottolab, founder of The Lab of Misfits Studio, the world's first neuro-design studio and public perception research space, co-Director of the branding Neuro-Design Lab, Beautiful Mind LTD, and CEO of Ripples, inc. He has conducted and presented research on human perception for more than 25 years. His work extends beyond pure neuroscience into the spheres of education, business and art. Dr. Lotto’s ambitious ideas about the relevance of science to ordinary people have taken him to places where few other scientists have ventured – including into exhibition space inside the world’s best-known Science Museum, in London. In 2017, Cirque du Soleil partnered with Dr. Lotto to conduct the “Science of Awe” experiment, which monitors the sensation, attention awareness and cognition of Cirque du Soleil audiences across various shows to scientifically prove that a Cirque du Soleil experience arouses the senses through folly.

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