#communityROI

Realigning ROI and Community

Everyone from solopreneurs to big brands are looking to build and capitalize on the power of community - often without really understanding what the word means. In this session Harmony will discuss why this misunderstanding leads many organizations to focus on the financial ROI of community (a common and costly mistake) and how a deeper understanding can unlock benefits for organizations and their customers way beyond the bottom line.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Harmony Leanna Eichsteadt

Harmony Leanna Eichsteadt

Worth The Journey

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Focus15
Type: Session
Level: Beginner