#communityROI

Realigning ROI and Community

Mar 10, 2019

5:30pm – 5:45pm CT

Recording: Realigning ROI and Community, Mar 10, 2019

Everyone from solopreneurs to big brands are looking to build and capitalize on the power of community - often without really understanding what the word means. In this session Harmony will discuss why this misunderstanding leads many organizations to focus on the financial ROI of community (a common and costly mistake) and how a deeper understanding can unlock benefits for organizations and their customers way beyond the bottom line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Harmony Leanna Eichsteadt

Worth The Journey

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Focus15

Type:

Session

Track:

Brands & Marketing

Level:

Beginner