Modern Marketing: Authenticity in the Age of GDPR

Modern Marketing: Authenticity in the Age of GDPR

Speakers

Michael Bowie

LiveRamp

Jason Owens

Schlage

Brett Zucker

Monotype

Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Earlier this year, GDPR went into effect, and dramatically changed how companies handle customer data. Some companies see GDPR and other privacy regulations as an obstacle to interacting with customers, while others understand how these changes can actually boost engagement and authenticity. This workshop will examine the current privacy landscape and give marketers a roadmap to leverage this changing world to create stronger and more authentic relationships with their customers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Format: Workshop
Event Type: Session
Level: Intermediate
Online: Slides

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