The future of live experiences such as sports, concerts and theatre venues is radically changing. The rollout of 5G will trigger a revolution in AR and spatial mapping technologies.
Nexus Studios, a leader in immersive storytelling, and AEG, the world’s leading sports and live entertainment company, are working closely to enhance live experiences with immersive technologies.

By creating a highly accurate digital overlay of the venue that can be accessed via your phone’s camera, venues will soon offer an array of new services to offer customers.
In this session, we'll explore the opportunities within this digital infrastructure, and cover new ways for brands to engage with customers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.