Matt Lawler

Director, Digital Media | AEG Global Partnerships

Matt Lawler is the director of digital media for the Global Partnerships division of AEG, the largest sports and entertainment group in the world. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class platforms across five continents and numerous other assets, including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. In 2017, AEG Global Partnerships managed $2 billion in contractually obligated income across its global assets and was responsible for generating $525 million in annual revenue. Prior to joining AEG Global Partnerships, Lawler served as vice president and group director of social for media agency Canvas Worldwide. While there, he was responsible for developing connected technology solutions for clients across a range of industries, including retail, entertainment, non-profit, and automotive.

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